China Pickup Market Analysis
Due to a series of policy loosening, the current pickup truck market has achieved a steady upward trend and the future development will depend on the strength of the opening-up of the traffic restrictions.
Pickup truck market is in the trend of consumption upgrading to the high-end development.
The 80,000-120,000 market is the main competitive area of the pickup truck market.
Giving consideration to both commercial and home use is the opportunity market for future user demand.
Under the downward pressure of the overall market, the growth of the pickup truck market cannot be separated from the policy loosening and guidance of the industry, and the pickup truck market is expected to have good development potential.
Multiple pickup regional markets benefited from policy 2019H1 sales growth.
Due to its use of environmental impact, high power and fuel consumption requirements, the pickup truck market is still mainly diesel. Sales of gasoline pickup trucks have climbed due to the pressure of upgraded diesel regulations.
In terms of the body size trend, pickup trucks have a trend towards larger sizes and more products have been launched in larger sizes in recent years.
2019H1 pickup truck mainstream products competition pattern, 80,000-160,000 is the main new pickup truck segment from 2017 to 2019.
- The 2019H1 pickup truck market is mainly concentrated in the price range of 80,000 to 120,000 yuan. The 5.4m midsize car length is the largest sales market and the 5.6-5.7m length has the largest number of car models.
- Chinese cars have a trend of becoming close to Japanese cars: the price of independent main sales gradually moves up, while the body size is also widened.
Potential users like the diesel pickup trunk with high-end atmosphere,and large space.
