Since Leapmotor officially entered the market in 2020, its sales volume has witnessed explosive growth. In 2025, it surpassed Li Auto for the first time to rank first among new car-making brands, with sales volume reaching 272K units in the first seven months, a YoY increase of 150%.
Leapmotor focuses on the 100-150K RMB mainstream market, using models like B01 and B10 to boost share—channeling resources to high-growth, cost-effective segments, aligning with demand to drive sales. After solidifying the mid-to-low end, it now hones core markets; future high-price (over 200K RMB) expansion could complete its matrix for broader reach.
In the NEV market of 100K – 150K RMB, Leapmotor’s sales volume in the first seven months reached 136.5K units, a significant increase of 221% compared to the same period in 2024.
The C10 EV (55.4K units, 41% contribution) and B10 EV (43.1K units, 32% contribution) are the core sales-driving models. Together, they contribute over 70% of the sales volume, supporting the brand’s growth.
Based on Leapmotor’s outstanding market performance and taking market competition into account, it is expected that Leapmotor’s full-year sales in 2025 will be between 560k and 690k units.
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